Miguel Nery, psychologist, researcher and the main responsible for the implementation of this research work, contacted SOLOS to develop the project website.
We started by designing the brand: the rupture/cut factor with the bullying violence phenomenon was central in the identity created, together with a broad color palette that frames ‘hope’ and ‘future’.
We then created the official stationary. After the brand development, the projects’ positioning and launching strategy, SOLOS created the website with three main goals: informative, educational and accessible and attractive both to young people and adults.
The illustration work carried out by the designer Ricardo Torres proved to be fundamental in the website’s interactivity and graphic design.